How Kony 2012 Rewrote the Rules of Going Viral

Dissecting the internet-shattering campaign that turned activism into a global meme—and controversy.

This episode delves into the Kony 2012 campaign, exploring how a short video transformed into a viral sensation and reshaped online activism. By analyzing its rapid spread, emotional impact, and cultural significance, the discussion reveals the sociological forces behind internet virality. Listeners will gain insight into the power of digital storytelling and how it influences social movements, making sense of why some moments resonate globally and leave lasting impressions.