0:00 The TV show South Park officially changed its name to South America.0:04 Last week, you and I were joking about Lake Ontario getting a rebrand to “Lake America” — well, the cartoonists heard the call and decided to get ahead of the game.0:15 This is where we are now.0:17 The week's agenda was a truly surreal mix tape.0:20 On one hand, President Trump issued a solemn proclamation for the twenty-fifth anniversary of September eleventh.0:28 It was full of talk about national unity, remembering the nearly three thousand lives lost, and peace through strength.0:36 Very presidential.0:37 Very by-the-book.0:38 And on the other hand… he signed an Executive Order to help small meat processors sell across state lines.0:46 Yes.0:46 MEAT.0:46 While also continuing a trade spat with Canada over cars and booze.0:51 And, of course, boasting to reporters about two "absolutely sold-out, big arenas." The man contains multitudes.0:58 One minute he's honoring the fallen heroes of a generation-defining tragedy.1:03 The next, he's deep in the weeds on the Packers and Stockyards Act of 1921.1:08 It's like finding out your brain surgeon also has a really intense hobby judging regional barbecue competitions.1:16 So let's dive into this.1:18 Because the meat thing… the meat thing is special.1:21 The Executive Order is all about fighting monopolies in the meatpacking industry.1:27 It directs the Secretary of Agriculture to go after the big guys, to help the little butcher on the corner sell his sausages from Ohio to Indiana.1:37 And you think, okay, where have we seen this before?1:40 This is Teddy Roosevelt, right?1:42 The trust-buster.1:43 Taking on Standard Oil and the railroad barons.1:47 Fighting for the little guy against corporate GIANTS.1:50 And that analogy holds for about five seconds.1:53 Because Teddy Roosevelt was breaking up monopolies that controlled the literal fuel and steel of the entire American economy.2:02 This is an executive order about… fair pricing on pork chops.2:06 It’s like using a battleship to settle a dispute at a farmers' market.2:11 The scale is just… breathtaking.2:13 It’s a populist impulse from a century ago, shrink-wrapped and applied to the deli counter.2:19 You have to respect the commitment to the bit.2:22 Then there’s the whole renaming saga.2:25 This is what prompted South Park to become South America.2:29 It wasn't just Lake Ontario.2:30 It was the Gulf of Mexico becoming the "Gulf of America." It was the suggestion that New Mexico become "New America." He's running the country like he's trying to get the naming rights to a stadium.2:44 And look, leaders wanting to leave their mark is nothing new.2:48 Roman emperors built arches and columns and named cities after themselves.2:53 But they at least had to BUILD the thing first.2:56 This is different.2:57 This is just grabbing a Sharpie and crossing out the old name on the map.3:02 It’s a branding exercise.3:04 It’s taking a product that already exists, slapping a new logo on it, and calling it an innovation.3:11 And the best part?3:12 A cartoon show called him on it.3:14 They didn't write an angry op-ed.3:16 They didn't organize a protest.3:19 They just said, "Okay, fine.3:20 If New Mexico is New America, we're South America now." They took the premise and followed it to its logical, absurd conclusion.3:29 So what does it all add up to?3:31 You have these grand, sweeping gestures about American history and national security.3:37 The Patriot Day proclamation is genuinely moving stuff.3:41 And then you have these bizarre, hyper-specific fixations.3:45 Fighting for the little guy… in the beef industry.3:48 Redrawing the map… with a white-out pen.3:51 It's a presidency that operates on two completely different channels at the same time.3:57 One is C-SPAN.3:58 The other is a home shopping network for patriotic merchandise.4:02 This week wasn't about policy versus spectacle.4:05 It was about watching one man try to do both at once, without ever acknowledging the whiplash.4:11 He’s trying to carve his face onto Mount Rushmore, but he’s doing it with a butter knife.
