When a Coffee Promo Blows Up: The Starbucks Korea Tank Day Disaster

Two founders break down the campaign that turned a billion-won profit into a crater. Brutal lessons inside.

In this candid episode, two founders dissect the infamous Starbucks Korea 'Tank Day' disaster, a failed promotional campaign that backfired spectacularly. Through an honest post-mortem, they analyze what went wrong, the lessons learned, and how such setbacks can shape future strategies. Listeners will gain valuable insights into crisis management, the importance of planning, and the human side of entrepreneurial perseverance, making it a must-listen for business leaders and marketers alike.