Episode 12
Founders Unfiltered: The Brutal Truth Behind Business Blunders
Candid weekly post mortems on epic business decisions gone wrong—insights you were never meant to hear.
Sources
- Who is Peter Arnell, America’s new chief brand architect? - Fast Companyfastcompany.com
- KitschMacu: Tropicana 2009: El rediseño de 35 millones de dólares que casi destruye a la marcakitschmacu.com
- Tropicana Rebranding Failure: A Case Study of Marketing Gone Wrongzoviz.com
- Everything, DESIGN: Packaging: Case Study- Tropicana. What’s wrong with the new packaging?phoebeyen.blogspot.com
- Tropicana Lost $50M Because They Forgot What an Orange Looks ...reddit.com
- The $100M Logo That Failed in Just 6 Days | Startup Stashblog.startupstash.com
- Tropicana Brands Group - Wikipediaen.wikipedia.org
- Tropicana Weathers Blowback from ‘Shrin-quivelence,’ Pack Redesign | Packaging Worldpackworld.com
- Brand Fail | A Closer Look at Why Tropicana’s Failed | Diace Designsdiacedesigns.com
- Tropicana’s $50M Packaging Redesign Fail: A Powerful Lesson in Brand Loyalty and Consumer Psychology - Avanza Branding Agencyavanzaagency.com
- Learn from the $20M Brand Disaster from Tropicana - Founder Foundryfounderfoundry.com
- Rebranding Gone Wrong: Gap Keeps Old Logo | Trends | Consumer Goods Technology (CGT)consumergoods.com